Linking and the major search engines

We all know that we have to optimise our web pages for the search engines whilst going easy on the consumer’s eye.

You can see overly optimised web sites every day on the web with BOLD, italics and keywords all over the place.

You know what I’m talking about.

But have you ever considered and I mean properly considered why your competition goes above you?

A good thing is to make sure your tags, are well thought through and that your keyphrase choices are based on facts rather than what you think is good, and that you use your keyphrases on the page a couple of times.

But some of you are already doing that. Yes?

What is it that makes one page go above another especially in Google?

Listen now… the answer is LINKS, LINKS, LINKS and more LINKS. If you forget all about SEO and make no effort whatsoever in getting your pages optimised, you can still go top as long as you concentrate on your links.

Prove it ! I hear you screaming at your screens.

OK I will. Who do you think is top in Google for the term "click here"?

(I'm choosing the phrase "click here" because no one in their right mind would ever optimise a web page for that search term.) Yet someone will be top in Google for it. Who?

Let's have a look.

Top in Google for the term "click here" is

http://www.adobe.com/products/acrobat/readstep2.html

Here are the results 1 - 10 of about 2,040,000,000 pages in google.

Out of 2 billion pages, adobe.com has gone top. But it doesn’t have "click here" in its title, keywords or description tags. In fact, It doesn’t even have "click here" mentioned on the entire page. So this website and its pages are not optimised at all for the words "click here".

So how have they achieved their positioning?

The clue is to check their backward link count.

link:http://www.adobe.com/products/acrobat/readstep2.html

Now you’ll see why!!!

This webpage has 661,000 backward links pointing to it. That’s why it’s top. Full stop.

Some SEO consultants will tell you Pagerank is a joke, and that you have to concentrate on getting on-page factors(that's keyphrases, titles descriptions and copy) absolutely right. They charge through the nose for these services and you go along with it for months, even years, paying for tweaks that will never make you go top.

If you don’t hear anything else from this newsletter, hear this: “The difference between no position, an average position and a great position in Google is LINKS links links and more links.”

Think about it.

Another example is “News”

An absolute killer keyphrase and CNN have been top in Google on this keyphrase for over five years.

Type news into Google and you get this.

Results 1 - 10 of about 5,550,000,000 for news

CNN.com - Breaking News, US, World, Weather, Entertainment & Video ...
Cable News Network's Headline News. Includes story headlines and briefs.www.cnn.com/ - 99k - 21 Sep 2006 - Cached - Similar pages

Yet look at the page. It’s not optimised for the word "news". It is in the keywords tag but that’s four words in on the keywords tag.Today, the word "news" was on the front page 12 times. Tomorrow will be different, the news will have changed, so they can’t optimise this webpage.

So we know it's not about optimisation. It has to be backward links.

Have a look. Here is the backward link count for CNN.

What makes it top is the staggering backward link count. Results 1 - 10 of about 113,000 pages linking to http://www.cnn.com/. (0.23 seconds) It has a Pagerank of 9 out of 10.

We can't possibly prove it more clearly than that.

It's beyond any doubt that building backward links is the single, most important factor in achieving top positions.

At Web Rescue this is what we do, brilliantly.

We help you generate thousands of backward links to your website. It takes a bit of time, patience and determination. Give us six months and watch your website climb to its rightful position.