Choosing the right keywords

Choosing the right keywords is without a doubt the hardest thing to do.

First make a list of the keyphrases you think people will be using when they look for you using a search engine.

As a guide, people who regularly search on the Internet generally fall into two categories.

1. Researchers, It is a known fact that someone who types in two words or less into a search engine, in most cases is doing research.
2. Buyers, people who type in three words or more are generally looking to buy something.

I.E. Someone types in “plastic surgery” probably research.
Someone types in “plastic surgery private clinic London” Probably a buyer.

Now take a look at your list and decide if your phrases are research or buyer?

Obviously this is good but you also need to be left with phrases that will drive some traffic to your site.

A simple thing you can do at this stage is to look at a direct competitor to see what keyphrases they are using. Don’t look at a pay per click competitor as they are paying for their positions. Make sure you pick the top organic listings and look at those.

You can also use some great tools to help you search for good phrases,
Login in to web rescue and use the three best keyword tools for evaluating keywords.
Just remember that your whole internet success or failure will rest on whether you get this bit right or not, as the case may be.